I attended the first Collaborate Culver meeting on March 5th. The group is mostly downtown merchants, so I’m not sure why I was asked to attend. I’m always interested in what’s going on in Culver, so I decided to spend a couple of hours and see what I would learn.
The group was mostly comprised of downtown merchants. The stated goal was to bring together business interests and prepare a list of wants and needs for the community assessment being put together with funding from the Culver Redevelopment Commission. For those interested, the first Downtown Strategies community assessment meeting will be at the Culver Union Township Public Library on April 1st, Noon to 1:30.
For better or worse, I was the oldest business represented there as well as the person with the longest history of community involvement. As such, I tried to sit quietly (hard for me!) and not squelch any enthusiasm. The reason I say that, is many of the ideas brought up were not new… either having been discarded or having experienced trial and failure in the past.
It was great to see a large number of new faces there. In fact, other than myself, none of the more established businesses were represented. Some of them may be jaded, like myself, and have a “been there, done that” attitude towards starting a new group. I get that, but if that’s the case, I hope they at least stay out of the way, if they choose not to directly support the new group. We always talk about wanting “new blood”, but we need to support the new people and not be wet blankets.
One of the more important discussions was regarding Zoning. There was no consensus from the group, but the discussion points were salient. Some wanted to see more downtown buildings converted to housing. Others were adamantly against that. There seemed to be consensus that a mix was good and encouraging second floor housing was positive. There was also a discussion of the limited commercial lots available. I mentioned that the Plan Commission had rezoned the Easterday Dentist office back to residential after the dentistry shut down. There seemed to be consensus that the change was not positive. I couldn’t speak to the status of that going forward, since the Plan Commission had discussed rezoning the other houses used as businesses back to residential, but the Comprehensive Plan advocated the other direction, suggesting allowing expansion of the commercial areas. (A better compromising solution would be Hierarchal Zoning rather than Euclidian Zoning as is used in Culver now.)
There was also discussion of more collaboration. I repeated my Main Street Mantra, suggesting that they need to work like a mall and coordinate hours of operations, sales events and other things that create a place people want to stay after visiting one location. I also reiterated my admiration for Wabash and their efforts to cross advertise the commercial areas via sidewalk ads. I asked how many of them had ads for other Culver businesses at their locations and suggested collaborating on that would create more of a Culver Destination, cultivating those that already came for their merchant of choice.
The only thing I felt was a negative was a list of missing businesses and a desire for the town government to somehow foster them. I am always surprised when this kind of thing comes up amongst a group of entrepreneurs. They should understand the difficulties in creating a start up business. If they were truly convinced that these missing ventures would be successful, why aren’t they investing and profiting from them on their own? I did suggest that if this was truly a need they saw, maybe the approach would be to recruit an existing business from a neighboring municipality to set up a trial satellite facility and test the waters. Setting up in some incubator space would be a much more economical venture than going all in on a new store or business. We already have several of these operating in town.
The thing I thought was missing in the conversation was The Dunes. No one truly knows how that project will affect the town. The percentage of full time residents will remain a mystery until leasing reveals it. That still doesn’t change the fact that there will be an additional influx of residents, if it is successful in any form. If it successfully brings in people from outside Culver, the local merchants need to become known. I pointed out that Culver doesn’t have a Welcome Wagon or an active Chamber… two of the main methods that outsiders learn about the community and it’s businesses. Getting something in front of them as them move in could make a critical first impression.
There was further discussion about the Culver Chamber of Commerce (CCC) and its rocky relationship with the town government. I suggested that I thought that could be reformed. I also suggested that reviving the CCC would be more effective than creating a similar entity, since Chambers are a known entity and often the first place visitors and new residents turn to learn about their community. This discussion was left with the group assigning several volunteers to look into this further.
All in all, it seemed like a good group and I wish them the best. I hope the group gels and is able to do some good things. I don’t know how much I’ll participate going forward as I don’t really have a retail presence nor much of a connection to it, but as always, I’m more than happy to kibitz and share my experience and knowledge.








