Stellar
Electronic Sign Update
Well, following up on my previous sign posts (Pun Intended), there was some improvement around graduation with some good info on schools and congratulatory posts, but that ended rather quickly. We’re back to Date & Time, Affirmations and the Farmer’s Market.
I didn’t see anything about LaPaz’s Sesquicentennial celebration last weekend. There’s been nothing about the Mayor’s Months of Music kicking off at River Park Square in Plymouth. I know there are a lot of other things going on throughout the County we could share.
Locally we have a concert at the park on Saturday. The Park has a movie night on June 23rd. We have calls for Miss Maxinkuckee entrants. The library has programs almost weekly. It’s never too soon to start promoting Lakefest coming up July 14th. There is no reason to ever see the Date & Time on that sign! Ha!
Electronic Sign Update
At the Culver Town Council meeting Tuesday, the Council voted to allow the High School administration to have access to the electronic sign. The school will be required to follow the Town’s policy on what can be posted, but this should take this off the Clerk’s plate and allow better allocation of this resource, i.e. fewer instances of just Time/Temperature postings.
I think this is a good first step. Adding school functions here is a better allocation of the resource, but if that’s all that’s done, it is still going to be underutilized. As discussed in a previous post, we’re missing the cross-county advertising potential, a Stellar Region goal, as well as missing the visitor events. Hopefully the school will step up and post those events too.
Barring that, I think it would make sense to give Amber Cowell, Executive Director of the Culver Visitor Center, one of these access keys. I would trust her implicitly, but for those who wouldn’t, she is a Town employee, subject to the associated controls that go along with that. I am confident that Amber would make sure all the Culver events were listed. (It would be a literal part of her job.) I am also confident she would take the initiative to get us listed on the surrounding community signs as was the original goal. I truly believe that if we start that kind of networking, it will quickly become a two-way street and the cross-advertising goal will be reached.
More Stellar Signs
As I said in my previous post, I have been disappointed in the lost potential of the Stellar signs. At the time of that post, I hadn’t had the chance to see the signs in Bremen and Bourbon. I had the opportunity to see those signs the other day. While both of these seemed to be making better use of the opportunities and goals set for these signs, they are still under used.
Bremen is doing the best with use of it for town events. It had quite a few different local events listed, but there was still the ubiquitous Time & Date filler and “Welcome to Bremen”. Nothing was shown regarding the events outside of Bremen when I was there.
Bourbon wasn’t being used as much with the Time & Date filler prominent. Bourbon did make the move of including other local connections. They included screens with their town website address which I thought was an improvement and something the others should consider. (The sign was legible up close, but obviously not enough so for a picture.)
As I stated in the previous post, I realize there are limitations to the time municipal employees have to keep up with these things. Just this past week, I was please to see that Culver’s sign had shown some improvement, including advertising the “Paint Out” that was scheduled here this weekend. But events like the Paint Out should be showing up on all of these signs. The opportunity for cross-county tourism is a real one, plus the event would have been seen by travelers passing through those communities too. I’ll keep an eye on all of them for improvements. Time will tell. The opportunity is still there.
Stellar Signs – Wasted Potential
I drive by the “new” electronic sign at the corner of School Street and Hwy 10 in Culver every morning. I’m disappointed in the wasted potential. It is one of the Regional Message Boards that was proposed and funded through the Marshall County Stellar Region award. From the Marshall County Crossroads Stellar Strategic Action Plan (SIP) pg138: “This project recognizes the importance of marketing and communicating our regional work to the communities we live in, and recognizes the value in shaping our communities as destination places. By incorporating a consistent look and feel in the message boards, our rural communities will have one more method of marketing and communicating our regional plans by grouping them with local news and community events.” Yet, most of the time when I drive by the Culver sign, it is flashing the time & temperature or contains filler in the form of affirmations or admonishments to watch for school buses.
Culver has a plethora of events that could be promoted. If the sign were just used for the events on the Visitors Guide Magnet (See left), there would always be something of interest there. Travelers on the highway most likely know what day it is. If they’re not from Culver, they don’t know that the Gift of Warmth Film Festival was this past weekend. They don’t know that the Stories & Stones Cemetery Walk is coming in two weeks. They don’t know that Fall Fest is October 8th…
Granted, I don’t know how difficult this is to do. If it takes hours to put something up there, then that’s an issue, as most municipal staff has enough on their plate. So maybe the sign should point to the town’s website address, Facebook page or other source of local information. Though also from page 138 of the Stellar SIP: “This form of communication is especially important to those residents who are not actively engaged on social media.” While I am picking on Culver here, I do so because I see it daily. It’s not a Culver only problem. The signs in LaPaz suffer from the same wasted potential.
Another piece that is lacking is the Regional use of the signs. Again from page 138 of the Stellar SIP: “The electronic boards will also allow us opportunities to cross-promote our communities… Many of our communities no longer have a newspaper, and some have only weekly newspapers, so adding this communication tool would provide our citizens and visitors an important way to learn about what is going on locally in Marshall County.” Culver’s Lake Fest, Fall Fest and Holiday Hop should be appearing on our neighboring community signs. The Blueberry Festival and the Bremen Firemen’s Festival should be appearing on Culver’s sign.
This is not meant to be a bash on any of the groups involved. Marshall County Crossroads is doing many good things. It’s just a bit of frustration on the lack of follow-thru. Things like this, which have so much potential, often fall apart in the execution. I readily admit that I’m speaking from my understanding of initial goals, which may well have changed. I readily admit to not knowing the logistics of implementing messages for the signs. My criticism comes from the perception of lost opportunities that I see with the Culver sign on an almost daily basis.
So I tell my employees, don’t come to me with problems without including potential solutions… Here are my three quick suggestions:
- Define what each community wants their sign to say about them. I doubt the message will be “It’s 12:30pm.”
- Find the right person in each community to manage the signs. If there is not a municipal employee available or capable, cast the net further. A set of rules can be established by the municipality (should be done anyway) and let a trusted individual run with it.
- Explore ways to turn the cross-promotion over to Marshall County Tourism. I realize their mission is to bring in people from outside the community, but Culver’s sign was placed to be visible to people that are crossing the County on State Highways. Isn’t getting some of them to stop, the point? A side issue here is that when I went to the Marshall County Tourism Calendar, there are no events in September. REALLY!?! Not even the Blueberry Festival… So maybe this isn’t a good suggestion.
As usual, this is me basically talking to myself and my small cadre of Lurkers. If offered this task, I would take it on, but I’m not in the mood to publicly push it, since lately my efforts to help have been poorly received in Culver… and I don’t feel connected enough to take this on regionally without support. This is just another rant, getting something off my chest that has been bugging me.
Culver’s Electronic Sign Spoke to Me!
July 3, 2023
Kevin Berger
Commentary, Culver, Humor, Stellar
Community, Culver, government, Rants, Volunteering
On my way into the office this morning I noticed the cute little Lakefest signs along School Street. Of course, I wondered if Lakefest was on the electronic sign, since all I had seen on my way past it was the day and date. (See right)
So I looped back to see what was on the sign:
So, I was a bit upset that the biggest event on the Culver Calendar is this month and it’s not on the sign, but then wait… “Don’t Give Up”!? Was the sign speaking to me? Ha!
For my lurkers, I’ve been harping on the sign not living up to it’s charter, let alone it’s potential for months now. I’m more tactful in public as I don’t want to offend those in charge, but I still think it would be great to see Lakefest on the Culver Sign and repeated on the other Stellar signs in Argos, Bourbon, Bremen, Lapaz and Plymouth.
So, with the encouragement of the sign itself, I decided to put out another post, encouraging the Town to make better use of this asset. Lakefest is a Culver event that should be drawing visitors from around the County, so it really should be on all the signs this month.
To some extent I understand this responsibility should fall on the Visit Marshall County, but unless the communities step up, it won’t happen. If each took responsibility to spread their respective events, this would (well should) take hold. Lets make it happen, people! Do it for the Sign!
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