County Development for the Future

There was a County Development for the Future meeting last week and after my post on collaboration, I was pleased to see that it went back to its roots this month. MCEDC president, Greg Hildebrand, gave an update on some of MCEDC’s activities in the past quarter. He then allowed Marshall County Plan Director, Ty Adley, to speak about an upcoming initiative to update the County Comprehensive Plan. From there it transitions to reports from the communities on their projects. A few of these were Stellar Region wrap-ups and READI 1 projects, but there were many discussing their submissions for READI 2.0.

The meeting was pretty positive, with everyone supporting each others’ initiatives and inviting each other to come see the results of their work. There was none of the negative competitive complaints that have been aired earlier this year. This could partially be due to many of those voices being absent, but if they had attended, I don’t think they would have had reason to express negativity. It was all good.

The idea of doing a new Comprehensive Plan for the county should be an opportunity for more collaboration and was my main take-away. It’s all about how it is created, accepted and used though. In the last couple of years, I have served on two comprehensive plan committees. The differing results have been somewhat stark.

Plymouth’s plan was embraced by the Plymouth Plan Commission and and the Plymouth Common Council and Administration. I think this had a lot to do with their participation on the process. Within a month of adoption, implementation meetings were started and subcommittees where formed. A zoning review committee was formed and some zoning ordinances changes suggested by the comp plan have already been passed. A marketing committee was formed and a new logo is already out there with buttons being passed out and new banners being placed on light poles. There is a sense of urgency and the need to continue the progress.

Culver has been making false starts. After Culver’s Stellar projects were finished and their projects from Marshall County Stellar were finished, Culver began an initiative they called Culver Crossroads, patterned after Marshall County Crossroads. (Marshall County Crossroads was the group that spearheaded and achieved Stellar Region designation for Marshall County.) Subcommittees were established and meeting were held. From those meetings it became clear that Culver’s Comprehensive Plan needed updating. Most of the easily achievable goals from the 2014 plan had been made through the Stellar designations. Culver Crossroads became the Comprehensive Plan committee. Culver started this project around the same time as Plymouth or a little earlier. Culver’s plan took longer to complete. There was much more community participation in Culver, but despite that, there was much more community rancor regarding the plan. The plan went through several additional community meetings and rewrites. But the biggest difference is that the Culver plan was completed last Spring and there has yet to be an implementation committee established. The Culver Plan Commission cancelled a meeting this summer because they didn’t have anything to do! Really? After the 2014 plan, the Culver council immediately created a strategic action plan and started working it. That lead to Culver’s Stellar designation. That same push isn’t happening this time. Not only that, the Culver Crossroads committee never officially disbanded, but effectively just evaporated and lost all momentum.

So here’s a short list Ty and the county plan commission can consider to make the post planning process successful:

1. Keep the energy flowing. While there is generally some sense of relief that the planning process is done, there needs to be a conscious effort made push pass that and focus on the excitement of a new plan and the potential it represents.
2. Encourage implementation by keeping the plan front and center. Plymouth has made it agenda item at council meetings and plan commission meetings much as both Plymouth and Culver did with Stellar. This means putting it on the commissioners’ meeting agenda and the plan commission agenda so it’s seen at every meeting and advances can be celebrated and any lost momentum is questioned.
3. After their 2014 plan completion, the Culver town council created a Strategic Action Plan (SAP) pulling out the top items to pursue and identifying a budget to make this happen. Culver’s 2014 plan identified housing as a prime issue, created a housing subcommittee and that subcommittee’s research resulted in Culver’s pursuit of Stellar Community designation. This should be a function of the county commissioners, since they set the county direction and prepare budgets.
4. As Plymouth has done this year, use the comprehensive plan committee to seed an implementation committee and new subcommittees to address specific issues. In some cases, new leaders have emerged where they had specific interests, but may not have had the same energy for the plan as a whole.

There are other things, but those are the top ones that I’ve seen be successful and move the plan forward. Good Luck Ty! This will be a big undertaking!

And good job Greg! MCEDC needs to keep “bringing the communities together” high on their priority list.