Taking One Thing Off the Plate…

In 2017, when I was serving on the Culver Stellar Committee, I volunteered to set up a Twitter, now X, account to promote Culver and the Stellar activities. Through that, I connected to Madison, Indiana, our sister Stellar Award winner, and many of the State agencies with which we were working. It was something I thought was important at the time, and I was happy to help promote Culver. Since that time, I have put up posts with pictures and reports about Town meetings, sent out promotional things and reposted many of the event announcements that appeared on Town, Gown and Lake. Most of what I see says that marketing should be multifaceted and you should meet your audience where they are. I assume some of them are on X. It wasn’t too onerous, but did take time converting PDFs to JPGs and editing things to the 140 character format. I included some humor here and there, but avoided anything I thought would be controversial.

Apparently I was wrong… Last week the Town said they had received complaints about it being too political. I’m not sure if that’s just because of the Elon controversy and the fact that it is X or if there was something else. (Maybe someone was upset about me reposting Notre Dame Women’s Basketball posts?) They couldn’t tell me what the issue was as this was decided without looking at the site, so it will remain one of life’s mysteries. I have at time posted or reposted things from elected officials, but never from candidates. In any case, I was asked to take the references to the Town off the feed or shut it down. 1) I was doing this as an promotion for the Town and if they don’t want that, I just won’t do it. (Thus this post’s title.) and 2) It’s not worth my time to figure out either of those things, so I made one last post and I’m letting it sit idle.

I’m choosing, mostly, to take this as a time saver for me. I do think it was a positive for Culver or I wouldn’t have continued it. Out of curiosity, I went back and looked and the site had 327 followers, including: News/Talk 95.3 MNC, Michiana Life, Pulaski County Community Foundation, Startup South Bend, INDOT Northwest, The Ron Rubin School for the Entrepreneur, Marshall County LLN, Swan Lake Resort, Anita Goodan (reporter), Purdue Center for Regional Development, Leadership Marshall County, Madison Main Street Program, Argos Hardware, Visit Marshall County, Marshall County Blueberry Festival, Summer Horan ABC57, The Pilot News, The Lakes Magazine, Patronicity, Indiana Philanthropy Alliance, Indiana Bond Bank, Jeff Rea (South Bend Chamber, South Bend Tribune, Economic Outlook), Indiana Office of Community and Rural Affairs (OCRA), South Bend Elkhart Regional Partnership, US Fish and Wildlife, Hoosier State Chronicles, Suzanne Crouch (former Lt. Gov.), Launch Indy, Max 98.3, Visit Indiana, Marian University, Inside INdiana Business, Indiana Economic Development Corp. (IEDC), AIM, Marshall County EDC and that’s every entity and none of the people. Many of those sites are from outside Culver, so they were seeing Lions Club Pancake Breakfasts, Lakefest calendars, and other events they might not have otherwise seen. Honestly, I don’t know if those are all still active sites, but they were at one time when they chose to connect to Culver. And maybe having that many followers is the problem, since I’ve been so political and controversial! Ha!

Most people don’t know that I was behind the @CulverISstellar site and I mostly took pains to keep it that way. I was doing this as something to give back to the Town. I feel it was an asset to the Town or I wouldn’t have been doing it. As is typical with social media these days, apparently someone couldn’t just scroll on. If there had been a negative comment with someone questioning a post, I would have just taken it down. I hope it was not just at Town control issue, because that would be even more sad. I made 6,547 posts over the last 8 years. With X, it’s hard to tell who is looking unless you’re controversial. I wasn’t.

In any case, this is another end of an era for me. Such is life.