Targeting

The Town of Culver (TOC) and the developer at The Dunes have mostly stated that the project is like the movie Field of Dreams. To paraphrase the movie, “If you build it, they will come.” (The original movie line is, “If you build it, he will come.”) I have no grounds to dispute that, nor to dispute TOC’s hope that adding additional housing options will lower costs in Culver. But do we have to just hope “they” are who we want?

At the last Culver Redevelopment Commission (CRC) meeting, the developer had an request before the commission, asking for the release of the next tranche of bond money to begin the next phase. Citing strong interest, they felt the need to get started on an additional 70 units. Several inciteful questions were asked by audience members that were not well addressed by the commission. One stood out to me that I wanted to address here: “Are you targeting who you want to live there?”

In a round-a-bout way, TOC has a goal that these new residents be full-time residents. There is a move to get the “Papa’s to Pinder’s” business district in shape to serve these new residents, but it’s not moving too quickly. That is definitely an important piece. As was brought up at the meeting, can Park ‘n Shop serve the additional residents? Should TOC be talking to CVS about the potential extra need and whether an onsite pharmacist would be justified again? The commission members didn’t have good answers. Hopefully, there is more going on behind the scenes that wasn’t ready for public discourse or alternatively, the discussion sparked some additional goals to strive for.

But the main thing I think is missing is targeting who TOC wants to populate those new homes. Left to their own devices, the developer has only one goal (as he should to satisfy his investors): fill the units as quickly as possible with the residents that will pay the most to be there. The project is somewhat insular by design, turning the back side of homes and apartments toward South Main Street, rather than embracing the existing neighborhoods. TOC will have to make the effort to reach out and make those residents part of the community. Wouldn’t that be easier to do if that welcoming hand were extended before they moved in?

There is a new battery plant under construction in St. Joseph County. There is a new distribution center under construction in Elkhart County. There is a new truck factory going into Kosciusko County. Driving to those sites from Culver seems like a long distance, but compared to living in a larger city, the commute time would be similar, but the drive would be more pleasant! Worst case, if commute distance is too long, those people will still be looking for housing and likely push some existing residents in those counties to look elsewhere. Culver has some nice amenities to offer, if they are promoted. Per the recent UWMC Housing Matters study, Marshall County has a housing deficit of 1,300 dwelling units.

This seems like an area where TOC should be proactive; soon, rather than taking a wait-and-see approach. If nothing is done, I believe the developer will get those homes rented. There is no strong impetus for them to care whether they are rented to full-time residents or not. If TOC does not want more part-time summer residences, part-time Culver Academies‘ parent residences and part-time overflow from lake house residents, then they will need to make an effort to attract who they want.

Taking One Thing Off the Plate…

In 2017, when I was serving on the Culver Stellar Committee, I volunteered to set up a Twitter, now X, account to promote Culver and the Stellar activities. Through that, I connected to Madison, Indiana, our sister Stellar Award winner, and many of the State agencies with which we were working. It was something I thought was important at the time, and I was happy to help promote Culver. Since that time, I have put up posts with pictures and reports about Town meetings, sent out promotional things and reposted many of the event announcements that appeared on Town, Gown and Lake. Most of what I see says that marketing should be multifaceted and you should meet your audience where they are. I assume some of them are on X. It wasn’t too onerous, but did take time converting PDFs to JPGs and editing things to the 140 character format. I included some humor here and there, but avoided anything I thought would be controversial.

Apparently I was wrong… Last week the Town said they had received complaints about it being too political. I’m not sure if that’s just because of the Elon controversy and the fact that it is X or if there was something else. (Maybe someone was upset about me reposting Notre Dame Women’s Basketball posts?) They couldn’t tell me what the issue was as this was decided without looking at the site, so it will remain one of life’s mysteries. I have at time posted or reposted things from elected officials, but never from candidates. In any case, I was asked to take the references to the Town off the feed or shut it down. 1) I was doing this as an promotion for the Town and if they don’t want that, I just won’t do it. (Thus this post’s title.) and 2) It’s not worth my time to figure out either of those things, so I made one last post and I’m letting it sit idle.

I’m choosing, mostly, to take this as a time saver for me. I do think it was a positive for Culver or I wouldn’t have continued it. Out of curiosity, I went back and looked and the site had 327 followers, including: News/Talk 95.3 MNC, Michiana Life, Pulaski County Community Foundation, Startup South Bend, INDOT Northwest, The Ron Rubin School for the Entrepreneur, Marshall County LLN, Swan Lake Resort, Anita Goodan (reporter), Purdue Center for Regional Development, Leadership Marshall County, Madison Main Street Program, Argos Hardware, Visit Marshall County, Marshall County Blueberry Festival, Summer Horan ABC57, The Pilot News, The Lakes Magazine, Patronicity, Indiana Philanthropy Alliance, Indiana Bond Bank, Jeff Rea (South Bend Chamber, South Bend Tribune, Economic Outlook), Indiana Office of Community and Rural Affairs (OCRA), South Bend Elkhart Regional Partnership, US Fish and Wildlife, Hoosier State Chronicles, Suzanne Crouch (former Lt. Gov.), Launch Indy, Max 98.3, Visit Indiana, Marian University, Inside INdiana Business, Indiana Economic Development Corp. (IEDC), AIM, Marshall County EDC and that’s every entity and none of the people. Many of those sites are from outside Culver, so they were seeing Lions Club Pancake Breakfasts, Lakefest calendars, and other events they might not have otherwise seen. Honestly, I don’t know if those are all still active sites, but they were at one time when they chose to connect to Culver. And maybe having that many followers is the problem, since I’ve been so political and controversial! Ha!

Most people don’t know that I was behind the @CulverISstellar site and I mostly took pains to keep it that way. I was doing this as something to give back to the Town. I feel it was an asset to the Town or I wouldn’t have been doing it. As is typical with social media these days, apparently someone couldn’t just scroll on. If there had been a negative comment with someone questioning a post, I would have just taken it down. I hope it was not just at Town control issue, because that would be even more sad. I made 6,547 posts over the last 8 years. With X, it’s hard to tell who is looking unless you’re controversial. I wasn’t.

In any case, this is another end of an era for me. Such is life.

Housing Density Answers from the Past

This is an interesting video with examples of multifamily housing on small lots (3 Flats) as seen in Chicago, Boston and San Francisco. It discusses some of the benefits as well as some of the drawbacks to this type of construction. It also briefly discusses some of the zoning barriers that were put in place to prevent this kind of construction.

It’s interesting that both Culver and Plymouth are looking into how to increase housing density right now, but are facing some pushback on the zoning changes that would be necessary to make this viable. Both communities seem to have active CAVE societies. I’m pretty sure every community has it’s own chapter. Years ago Erik Freeman and I proclaimed Culver’s unofficial motto to be, “Change is Bad; Even if it is Change for the Better”. Cast that as counterpoint to the underlying drumbeat for affordable housing.

Along with the basic zoning barriers, there are are other social and regulatory barriers that would increase challenges. Three story apartment construction would likely force the installation of fire sprinklers. Accessibility might need to be addressed due to the “walk-up” configuration with half a flight or more of stairs. Fire resistant construction between buildings would conflict with escape window requirements for bedrooms. All of these things would make the units safer and universally accessible, but would also drive up the cost. Meanwhile the three examples discussed are still in use in their respective cities; sometimes revered due to their place in the city’s history.

Greater density, even with the cost-increasing challenges listed above, does reduce costs of infrastructure, another big factor in housing affordability. Fewer linear feet of infrastructure is needed per dwelling unit. When this is done for infill properties, it makes better use of infrastructure, including roads, water lines and sewer lines. The one caveat to that is it may well increase impervious surface, further taxing storm water systems, though that is not a given. (They don’t have to be built cheek to jowl as was done historically, particularly in an infill situation.)

Reinventing the wheel can result in some improvements, but also can create some difficulties that were solved in the past. Looking back on what worked, may be part of our solution to the housing shortage problem as we move forward.

Come to Culver. We have too much stuff!

Culver Storage

Sometimes it takes an outside perspective to give you community insight. I was having a conversation with a new friend that has acquired several properties in Culver, but isn’t as full time resident. He commented that we have storage facilities at all the entrances to Culver. It was kind of a light bulb moment for me. If you come from the north, there’s Culver Storage near the intersection of 10 & 17. If you come from the west, there’s Culver Storage Solutions at the end of Jefferson Street. If you come from the South, you have the new Executive Storage at the end of South Main Street. We have two marinas with large boat storage facilities. At a recent Redevelopment Commission meeting, a member was complaining that some of the downtown commercial buildings are being used for storage in lieu of retail. We apparently have more stuff than we have garage and closet space!

Now I wouldn’t say that storage is our only above average area. For example, we also have more gymnasiums per capita than the average community. Currently Culver Community Schools has three and plans for a Fourth and Culver Academies has three… or more, depending on your definition, i.e. basketball court or not… (Microsoft Co-Pilot says Culver Academies has 6 gymnasiums.) This kind of data is interesting, but it becomes more concerning if it begins to define us.

This is just commentary, not judgement on whether this is good or bad. But it is, sometimes, valuable to have someone from the outside remind us of what we look like. Just like the Culver Community Charrette pointing out that we had a lot of field stone accents throughout town and that it was something to embrace. Since the Charrette, the Welcome to Culver sign at 10 & 17 was built with field stone, the wall at the LSD curve was covered with field stone and several residents and businesses have incorporated field stone into their landscape walls and building facades.

Field stone facade at The Paddocks

The storage observation may not be as valuable or something that we want to expand on like the fieldstone theme, but it is something notable. If it’s not something we want to be noticed, maybe we encourage landscaping, screening or buffers. There’s a huge difference in appearance and price between the functional units on the north and the premium units on the south. If somehow this is a Culver trend, how do we embrace it and make it blend into our community?

The 2040 Vision Comprehensive Plan addressed some of these things regarding how we want to be perceived. Now we just need to take some of those goals and make them happen.

Disappointing…

The February meeting of the Culver Plan Commission has been cancelled because “there are no agenda items”… This is a missed opportunity to tackle the myriad of suggestions from the the new (last year) Comprehensive Plan.

For Example, this would have been a great opportunity to invite Donny Ritsema from MACOG to come speak about areas of the new Comprehensive Plan that fall under the plan commission’s purview. Donny lead MACOG’s group (along with Olivia Nix) that helped coordinate the comp plan steering committee, helped organize much of the public input and produced the final plan. I’m sure he could have helped define a plan of attack and weeded through what needed addressed by the Plan Commission on their own and for some things, in concert with the Town Council or other Town entities.

I would suggest that the Comprehensive Plan should be a standing agenda item for the Plan Commission as a reminder that there are things to address. When there is a pressing agenda that takes a lot of time, then it would get passed over, but when there is a short agenda or like this month, nothing coming before them from outside, then it could be picked up and moved forward. Incremental advances are better than nothing. As always, I respect that the Plan Commission members are volunteers and appreciate the time they put in. It’s often a thankless job. The comp plan items should be easy items to move forward though. Those items have already gone through community review, plan commission review and town council adoption. Now we just need to implement them.

For some of my previous thoughts on this, see my Implementing Culver’s Comprehensive Plan post.