Trends

More Targeting…

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Following up on last week, “Targeting” in the pre-Dunes era of the Town of Culver (TOC) should be considered for local businesses as well as new residents. While there have been a few suggestions floated regarding new businesses, the needs of an increased population should be reviewed by all existing businesses too.

TOC has seen many businesses come and go. On the recreation and entertainment side, TOC has lost bike shops, pool halls, bowling alleys, arcades, theaters, lake tour boats and if you want to go way, way back, dance halls and roller-skating rinks. Most recently in this category, we lost the pottery making shop and the axe throwing venue.

On the services side, TOC no longer has bait shops, clothing stores, shoe stores, dry cleaners, furniture stores, appliance stores, flooring stores, lumber yards, a taxi service or a place to rent a tuxedo. At one time there were several car dealerships and while TOC has retained one car mechanic, there used to be five or more as part of full-service gas stations.

I can quickly name the locations of eight full-service gas stations that served Culver all in the same era. That’s not something that is applicable anymore anywhere. That’s not just a TOC thing. Some of the others listed above fall into that same category. Some of these things have also been absorbed into other businesses. The question is, what are the needs of TOC’s expanding community and how should they be addressed?

I know there is some surveying planned to help address this, but who gets surveyed and how is important. I am not suggesting that the surveying be too targeted, but I am suggesting that some of the surveying be weighted. I would guess there would be a difference in what full-time residents say and what part-time residents say. Part of the key is including question on why part-time residents remain part-time residents.

Group 1 – Full-time Residents: This group has stuck with TOC, either from inertia, job ties, family ties or general fealty to Culver. What would make their lives better?

Group 2 – Full-time Residents – Community High School kids: When they think of Culver, why are they considering leaving or staying and are the reasons things that TOC can affect?

Group 3 – Culver Academy Students: How do they see the town? What’s missing? What’s great? What would make them consider returning here after graduation or after college?

Group 4 – Full-time Residents – Formerly Summer Only: Some of these people lived in Indianapolis or Chicago and bought their Culver home as a summer get-away, but now live here full-time. Why? What brought them to make Culver their home and what do they miss now that they’re here that differs from when it was just a get-away?

Group 5 – Pandemic Escapists: TOC missed a huge opportunity during the pandemic of 2020. There were a significant number of lake cottages that were part-time residences before the pandemic that became full-time residences during the pandemic. Culver was their place to escape to… What could TOC have done to keep those people here? If they were called back to work, that’s not something solvable, but if they were remote working and could continue to remote work, what sent them home in lieu of making TOC home?

Group 6 – Realtors: TOC has a plethora of realtors, either based in Culver or working Culver from surrounding communities. No doubt they hear a lot about why someone is considering moving here and what they see as the pros and cons.

There was a business subcommittee created as part of Culver Crossroads. (Remember Culver Crossroads? Another positive initiative that lost momentum when key people exited.) That subcommittee brought in Alan Steele from the Small Business Development Center (SBDC) in South Bend. An analysis at that time really only named one missing element in our area, which was a sporting good store. That was 3+ years ago and without considering 300 additional residents. What would be different now? SBDC could possibly help with analyzing survey data to identify targeted opportunities.

Some of the potential needs could be added to existing businesses, whether as added offerings or actual stores within a store. (An example of this was the ice cream shop, which was popular, but not viable. Ice cream was added to Culver Coffee Company’s offerings, which seems to be doing well.)  Along with helping existing businesses identify the upcoming needs, TOC could assist with marketing. Most of the TOC marketing being done in the past few years has been geared towards bringing in tourist business, but marketing existing businesses, Welcome Wagon style, to new residents could be helpful. This was done to some extent when The Paddocks opened, but there would be the opportunity to do this with The Dunes as well.

Where needs are identified, TOC could help with micro loans. This would be a way of helping businesses prepare to meet the needs foreseen in the surveys. TOC could also consider waiving some of the fees associated with expanding an existing business. Waive permit fees for expansions, new signage and other sundry costs.

As I’ve observed in the past, Culver can be quick to pass judgement on new businesses they don’t like. How about instead of complaining, be proactive and recruit (target) what is desirable?

Targeting

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The Town of Culver (TOC) and the developer at The Dunes have mostly stated that the project is like the movie Field of Dreams. To paraphrase the movie, “If you build it, they will come.” (The original movie line is, “If you build it, he will come.”) I have no grounds to dispute that, nor to dispute TOC’s hope that adding additional housing options will lower costs in Culver. But do we have to just hope “they” are who we want?

At the last Culver Redevelopment Commission (CRC) meeting, the developer had an request before the commission, asking for the release of the next tranche of bond money to begin the next phase. Citing strong interest, they felt the need to get started on an additional 70 units. Several inciteful questions were asked by audience members that were not well addressed by the commission. One stood out to me that I wanted to address here: “Are you targeting who you want to live there?”

In a round-a-bout way, TOC has a goal that these new residents be full-time residents. There is a move to get the “Papa’s to Pinder’s” business district in shape to serve these new residents, but it’s not moving too quickly. That is definitely an important piece. As was brought up at the meeting, can Park ‘n Shop serve the additional residents? Should TOC be talking to CVS about the potential extra need and whether an onsite pharmacist would be justified again? The commission members didn’t have good answers. Hopefully, there is more going on behind the scenes that wasn’t ready for public discourse or alternatively, the discussion sparked some additional goals to strive for.

But the main thing I think is missing is targeting who TOC wants to populate those new homes. Left to their own devices, the developer has only one goal (as he should to satisfy his investors): fill the units as quickly as possible with the residents that will pay the most to be there. The project is somewhat insular by design, turning the back side of homes and apartments toward South Main Street, rather than embracing the existing neighborhoods. TOC will have to make the effort to reach out and make those residents part of the community. Wouldn’t that be easier to do if that welcoming hand were extended before they moved in?

There is a new battery plant under construction in St. Joseph County. There is a new distribution center under construction in Elkhart County. There is a new truck factory going into Kosciusko County. Driving to those sites from Culver seems like a long distance, but compared to living in a larger city, the commute time would be similar, but the drive would be more pleasant! Worst case, if commute distance is too long, those people will still be looking for housing and likely push some existing residents in those counties to look elsewhere. Culver has some nice amenities to offer, if they are promoted. Per the recent UWMC Housing Matters study, Marshall County has a housing deficit of 1,300 dwelling units.

This seems like an area where TOC should be proactive; soon, rather than taking a wait-and-see approach. If nothing is done, I believe the developer will get those homes rented. There is no strong impetus for them to care whether they are rented to full-time residents or not. If TOC does not want more part-time summer residences, part-time Culver Academies‘ parent residences and part-time overflow from lake house residents, then they will need to make an effort to attract who they want.

Water Street Townhomes Roofing

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Water Street Townhomes 4-25-25

The Water Street Townhomes project in Plymouth is moving right along. The exterior framing is complete. Most of the doors and windows have been installed, except the storefront aluminum windows and entrances for the commercial space. The roofing is underway. (You can see the materials placed on the roof in the picture to the right.) Plumbing Rough-in is underway. We’re building the interior stairs.

Mayor Listenberger gave me permission to take pictures from the Council Chambers windows, so I get the aerial photos like this one without purchasing a drone. (Though a drone purchase is on the list. Ha!)

The project has been taking a beating on Facebook! And to think I accused Culver of having the most active CAVE Society in Marshall County! I found some amusement in these comments:

  • The project is hurting downtown businesses by closing the parking lot. (We didn’t close it until after Christmas. It will be back open before next Christmas. There’s a MACOG study showing that downtown Plymouth has twice the parking needed. The parking lot will have more spaces when we’re done.)
  • The project will not be affordable. Latest, highest rent number I’ve seen in the comments is $5k per month for one of the townhomes, though others are saying it is housing for illegal immigrants and there will be multiple families in each unit. Hmmmm… “Multiple” sounds like more than two, so three families in each unit at $2,500 cash per family tops that $5k per month projection!
  • And I particularly liked this exchange between two people in the comments:
    • Person 1 – “Do we really need this!?”
    • Person 2 – “We just went through a housing study that says we need an additional 1,300 dwelling units in Marshall County.”
    • Person 1 – “Then what good will 14 units do!”
    • Person 2 – “It’s a start!”

The City administration and Common Council have been supportive of this project. I attended a Downtown Merchants’ Association meeting last year and they were also supportive. I participated in two housing studies, one by United Way of Marshall County and one by MACOG, both or which came to similar conclusions about the need for additional housing. I’m pretty confident this will be a positive addition to Plymouth.

Vancouver Complete Streets

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I accompanied Becky on a business trip to Vancouver, Washington, a few weeks back. Since I was on my own while she was in her conference, I spent a little time walking around. Several of the streets I walked on were fairly major thoroughfares. I don’t know if they were defined as “Complete Streets” there, but they met my definition, having bike lanes and spacious sidewalks. Honestly, I thought there was an excessive amount of paving, considering they had continuous paved center turn lanes between intersections, despite prohibiting driveways, and including wide sidewalks along with bike lanes which seemed redundant. It was overall a nice look though.

Vancouver, Washington, street side detention pond

One of the interesting features were areas carved out into the adjacent developments for stormwater detention. These were obviously for the streets and not the adjacent developments. While I’ve seen this done on a small scale creating curbside rain gardens (Like the one by the LaPorte Library completed in partnership with Purdue.), these were full blown detention ponds, 2′-3′ deep and capable of holding upwards of 4,000 cubic feet of water. They were landscaped as mini parks and maintained with turf and trees rather than going the route of a wetlands or marsh type look. I thought this was an interesting idea.

Vancouver, Washington, street side detention pond

These were large city blocks. It struck me that there was a missed opportunity to turn those small oases into actual mini parks. I know there is always the public safety concern about someone being caught in a storm, if someone was in them when they fulfill their design of holding water. (I was pleased that this concern wasn’t taken to the extreme where they were fenced.) Without doing anything in the basins themselves, their could have been seating around the perimeter taking advantage of the shade trees planted there. Another idea would be to create a pier type structure out into the basin with seating or even a gazebo.

The same thought could be applied locally. When detention ponds are installed in our area, they are either designed to be mowed or designed to be naturalized. In most cases, they are not considered a feature, but are designed to be functional and to fulfill a permit requirement. But could we do better?

The gazebo on a pier idea could work nearly everywhere and change a functional stormwater control requirement into a respite. Along these same lines, ponds are generally designed to maximize volume while taking up minimum space. What if they included a peninsula into the pond that could be walked on or landscaped to break-up the functional and be more naturalized? One pond that comes to mind for this is the new municipal detention pond in Plymouth across from the Neighborhood Center. What a great opportunity for the City to set an example?

If there are any civil engineers reading this, I’m sure they are cringing. They like to keep things simple and anything that affects the flow of water, creates additional calculations for them to do. That said, anything that slows the flow is a net positive. Some of these things could be incorporated around the control structure and actually make maintenance easier.

This isn’t something that could always be done. We have had projects where we have struggled to meet the detention requirements due to capacity needs vs site size. We have also had deep and steep ponds due to various factors that are not conducive to bringing the public to them. But there’s no reason that other options shouldn’t be considered when possible. Detention ponds don’t have to be purely function and aesthetic eyesores…

Come to Culver. We have too much stuff!

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Culver Storage

Sometimes it takes an outside perspective to give you community insight. I was having a conversation with a new friend that has acquired several properties in Culver, but isn’t as full time resident. He commented that we have storage facilities at all the entrances to Culver. It was kind of a light bulb moment for me. If you come from the north, there’s Culver Storage near the intersection of 10 & 17. If you come from the west, there’s Culver Storage Solutions at the end of Jefferson Street. If you come from the South, you have the new Executive Storage at the end of South Main Street. We have two marinas with large boat storage facilities. At a recent Redevelopment Commission meeting, a member was complaining that some of the downtown commercial buildings are being used for storage in lieu of retail. We apparently have more stuff than we have garage and closet space!

Now I wouldn’t say that storage is our only above average area. For example, we also have more gymnasiums per capita than the average community. Currently Culver Community Schools has three and plans for a Fourth and Culver Academies has three… or more, depending on your definition, i.e. basketball court or not… (Microsoft Co-Pilot says Culver Academies has 6 gymnasiums.) This kind of data is interesting, but it becomes more concerning if it begins to define us.

This is just commentary, not judgement on whether this is good or bad. But it is, sometimes, valuable to have someone from the outside remind us of what we look like. Just like the Culver Community Charrette pointing out that we had a lot of field stone accents throughout town and that it was something to embrace. Since the Charrette, the Welcome to Culver sign at 10 & 17 was built with field stone, the wall at the LSD curve was covered with field stone and several residents and businesses have incorporated field stone into their landscape walls and building facades.

Field stone facade at The Paddocks

The storage observation may not be as valuable or something that we want to expand on like the fieldstone theme, but it is something notable. If it’s not something we want to be noticed, maybe we encourage landscaping, screening or buffers. There’s a huge difference in appearance and price between the functional units on the north and the premium units on the south. If somehow this is a Culver trend, how do we embrace it and make it blend into our community?

The 2040 Vision Comprehensive Plan addressed some of these things regarding how we want to be perceived. Now we just need to take some of those goals and make them happen.