Following up on last week, “Targeting” in the pre-Dunes era of the Town of Culver (TOC) should be considered for local businesses as well as new residents. While there have been a few suggestions floated regarding new businesses, the needs of an increased population should be reviewed by all existing businesses too.
TOC has seen many businesses come and go. On the recreation and entertainment side, TOC has lost bike shops, pool halls, bowling alleys, arcades, theaters, lake tour boats and if you want to go way, way back, dance halls and roller-skating rinks. Most recently in this category, we lost the pottery making shop and the axe throwing venue.
On the services side, TOC no longer has bait shops, clothing stores, shoe stores, dry cleaners, furniture stores, appliance stores, flooring stores, lumber yards, a taxi service or a place to rent a tuxedo. At one time there were several car dealerships and while TOC has retained one car mechanic, there used to be five or more as part of full-service gas stations.
I can quickly name the locations of eight full-service gas stations that served Culver all in the same era. That’s not something that is applicable anymore anywhere. That’s not just a TOC thing. Some of the others listed above fall into that same category. Some of these things have also been absorbed into other businesses. The question is, what are the needs of TOC’s expanding community and how should they be addressed?
I know there is some surveying planned to help address this, but who gets surveyed and how is important. I am not suggesting that the surveying be too targeted, but I am suggesting that some of the surveying be weighted. I would guess there would be a difference in what full-time residents say and what part-time residents say. Part of the key is including question on why part-time residents remain part-time residents.
Group 1 – Full-time Residents: This group has stuck with TOC, either from inertia, job ties, family ties or general fealty to Culver. What would make their lives better?
Group 2 – Full-time Residents – Community High School kids: When they think of Culver, why are they considering leaving or staying and are the reasons things that TOC can affect?
Group 3 – Culver Academy Students: How do they see the town? What’s missing? What’s great? What would make them consider returning here after graduation or after college?
Group 4 – Full-time Residents – Formerly Summer Only: Some of these people lived in Indianapolis or Chicago and bought their Culver home as a summer get-away, but now live here full-time. Why? What brought them to make Culver their home and what do they miss now that they’re here that differs from when it was just a get-away?
Group 5 – Pandemic Escapists: TOC missed a huge opportunity during the pandemic of 2020. There were a significant number of lake cottages that were part-time residences before the pandemic that became full-time residences during the pandemic. Culver was their place to escape to… What could TOC have done to keep those people here? If they were called back to work, that’s not something solvable, but if they were remote working and could continue to remote work, what sent them home in lieu of making TOC home?
Group 6 – Realtors: TOC has a plethora of realtors, either based in Culver or working Culver from surrounding communities. No doubt they hear a lot about why someone is considering moving here and what they see as the pros and cons.
There was a business subcommittee created as part of Culver Crossroads. (Remember Culver Crossroads? Another positive initiative that lost momentum when key people exited.) That subcommittee brought in Alan Steele from the Small Business Development Center (SBDC) in South Bend. An analysis at that time really only named one missing element in our area, which was a sporting good store. That was 3+ years ago and without considering 300 additional residents. What would be different now? SBDC could possibly help with analyzing survey data to identify targeted opportunities.
Some of the potential needs could be added to existing businesses, whether as added offerings or actual stores within a store. (An example of this was the ice cream shop, which was popular, but not viable. Ice cream was added to Culver Coffee Company’s offerings, which seems to be doing well.) Along with helping existing businesses identify the upcoming needs, TOC could assist with marketing. Most of the TOC marketing being done in the past few years has been geared towards bringing in tourist business, but marketing existing businesses, Welcome Wagon style, to new residents could be helpful. This was done to some extent when The Paddocks opened, but there would be the opportunity to do this with The Dunes as well.
Where needs are identified, TOC could help with micro loans. This would be a way of helping businesses prepare to meet the needs foreseen in the surveys. TOC could also consider waiving some of the fees associated with expanding an existing business. Waive permit fees for expansions, new signage and other sundry costs.
As I’ve observed in the past, Culver can be quick to pass judgement on new businesses they don’t like. How about instead of complaining, be proactive and recruit (target) what is desirable?
More Targeting…
June 9, 2025
Kevin Berger
Commentary, Culver, Tips
Community, Culver, government, Tips, Trends
Following up on last week, “Targeting” in the pre-Dunes era of the Town of Culver (TOC) should be considered for local businesses as well as new residents. While there have been a few suggestions floated regarding new businesses, the needs of an increased population should be reviewed by all existing businesses too.
TOC has seen many businesses come and go. On the recreation and entertainment side, TOC has lost bike shops, pool halls, bowling alleys, arcades, theaters, lake tour boats and if you want to go way, way back, dance halls and roller-skating rinks. Most recently in this category, we lost the pottery making shop and the axe throwing venue.
On the services side, TOC no longer has bait shops, clothing stores, shoe stores, dry cleaners, furniture stores, appliance stores, flooring stores, lumber yards, a taxi service or a place to rent a tuxedo. At one time there were several car dealerships and while TOC has retained one car mechanic, there used to be five or more as part of full-service gas stations.
I can quickly name the locations of eight full-service gas stations that served Culver all in the same era. That’s not something that is applicable anymore anywhere. That’s not just a TOC thing. Some of the others listed above fall into that same category. Some of these things have also been absorbed into other businesses. The question is, what are the needs of TOC’s expanding community and how should they be addressed?
I know there is some surveying planned to help address this, but who gets surveyed and how is important. I am not suggesting that the surveying be too targeted, but I am suggesting that some of the surveying be weighted. I would guess there would be a difference in what full-time residents say and what part-time residents say. Part of the key is including question on why part-time residents remain part-time residents.
Group 1 – Full-time Residents: This group has stuck with TOC, either from inertia, job ties, family ties or general fealty to Culver. What would make their lives better?
Group 2 – Full-time Residents – Community High School kids: When they think of Culver, why are they considering leaving or staying and are the reasons things that TOC can affect?
Group 3 – Culver Academy Students: How do they see the town? What’s missing? What’s great? What would make them consider returning here after graduation or after college?
Group 4 – Full-time Residents – Formerly Summer Only: Some of these people lived in Indianapolis or Chicago and bought their Culver home as a summer get-away, but now live here full-time. Why? What brought them to make Culver their home and what do they miss now that they’re here that differs from when it was just a get-away?
Group 5 – Pandemic Escapists: TOC missed a huge opportunity during the pandemic of 2020. There were a significant number of lake cottages that were part-time residences before the pandemic that became full-time residences during the pandemic. Culver was their place to escape to… What could TOC have done to keep those people here? If they were called back to work, that’s not something solvable, but if they were remote working and could continue to remote work, what sent them home in lieu of making TOC home?
Group 6 – Realtors: TOC has a plethora of realtors, either based in Culver or working Culver from surrounding communities. No doubt they hear a lot about why someone is considering moving here and what they see as the pros and cons.
There was a business subcommittee created as part of Culver Crossroads. (Remember Culver Crossroads? Another positive initiative that lost momentum when key people exited.) That subcommittee brought in Alan Steele from the Small Business Development Center (SBDC) in South Bend. An analysis at that time really only named one missing element in our area, which was a sporting good store. That was 3+ years ago and without considering 300 additional residents. What would be different now? SBDC could possibly help with analyzing survey data to identify targeted opportunities.
Some of the potential needs could be added to existing businesses, whether as added offerings or actual stores within a store. (An example of this was the ice cream shop, which was popular, but not viable. Ice cream was added to Culver Coffee Company’s offerings, which seems to be doing well.) Along with helping existing businesses identify the upcoming needs, TOC could assist with marketing. Most of the TOC marketing being done in the past few years has been geared towards bringing in tourist business, but marketing existing businesses, Welcome Wagon style, to new residents could be helpful. This was done to some extent when The Paddocks opened, but there would be the opportunity to do this with The Dunes as well.
Where needs are identified, TOC could help with micro loans. This would be a way of helping businesses prepare to meet the needs foreseen in the surveys. TOC could also consider waiving some of the fees associated with expanding an existing business. Waive permit fees for expansions, new signage and other sundry costs.
As I’ve observed in the past, Culver can be quick to pass judgement on new businesses they don’t like. How about instead of complaining, be proactive and recruit (target) what is desirable?
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